What is Dynamics 365?

Dynamics 365 promises to “turn business process into business advantage for organisations everywhere”. But what does that really mean?

Dynamics 365 offers both ERP and CRM independently or a combination of both together. Initially Dynamics 365 is a cloud-based ERP and CRM enterprise system, but Microsoft have promised a hybrid and an on premise solution soon.

It was built by Microsoft for maximum flexibility and extensibility. It unifies CRM and ERP capabilities into applications that work seamlessly together across sales, customer service, field service, operations, financials, marketing, and project service automation. Start with what you need, add applications as your business grows. Rethink what’s possible for your business when you want to:

  • Better engage customers
  • Empower employees
  • Optimise operations
  • Reinvent products and business models

Increase your speed of doing business. The complete ERP tools in Dynamics 365 for Operations provide global scalability and digital intelligence to help you grow at your pace.

Microsoft Dynamics 365 compared to old versions of Dynamics

Microsoft already has significant plays in ERP (Microsoft Dynamics GP, Microsoft Dynamics NAV, and its enterprise product, Microsoft Dynamics AX); and CRM (Microsoft Dynamics CRM). Dynamics 365 is the next step in the evolution of a combined ERP and CRM product but still allows customers who want one or the other to have that as well.

Microsoft’s partners are enabled by the standardisation and consistency of database schema. They can build innovative applications and customizations with confidence that their solutions can be deployed and used across Microsoft’s entire customer base. Customers will browse these applications in a new store – Microsoft AppSource – which is different from the Office Store and Azure Marketplace.

Microsoft Dynamics 365 - Microsoft AppSource

The common data model also allows for tighter integrations with other apps, such as Office 365 or any other business app with a standardized API. Microsoft Office 365, Power BI, the Internet of Things, and Cortana Intelligence are all central to Microsoft’s value proposition of the Microsoft Cloud and Dynamics 365.

Get in touch today to find out about Dynamics 365: